How to spruce up your car wash business?

So, you have started your car wash franchise. Now what? Are you going to sit and warm the chair and wait for the customers to come to you? How often does that really happen? Especially in a country like India, where the competition in the car wash business is not stagnant. As you will find even small vendors or mechanics, opening their own car wash outlets. Now, even if you don’t consider them as your competition, you still have to acknowledge them. As believe it or not, they will snatch you, customers, the first chance they get.

Let’s just say that you have designed a state-of-the-art studio with more than the usual car washing setup. Say, your outlet screams the words, ‘car detailing business’. And your franchisor has provided you with a good business plan and marketing strategies. What now?

Steps to take your car wash franchise forward

Marketing: The franchisor companies usually have a business plan and share their marketing strategies with franchisee holders. But they are not going to hold your hand throughout. The franchise holder has to market his investment, himself. After you have scouted out your competition and the market research is done, the next step is to get into the marketing part.

•      A popular way to get new customers is by distributing coupons or discounts for car washes.
•      Develop relationships with other small businesses located near your car wash, such as the repair shops, workshops, car agencies, car dealerships, etc. This will help to share the customer database and stay up-to-date about the neighborhood.
•      Social media is an important aspect of marketing these days. Set up a website and establish a presence on Twitter and Facebook. Make sure any of the paper items that you have include links to your website and social media accounts.
•      Use your website to share information about taking care of your car and other relevant tips.
•      Schedule a visit to your local radio station to discuss your new business.
•      Consider starting a loyalty program. This will encourage repeat customers instead of people who use the coupon one time and never return.

Add add-on Services: Some car wash outlets add interesting activities as an add-on for the customers, to indulge in while their cars get the whole detailing package. Such as a pool table for the men, a café, a gym, barbershop, or just an attractive and an enhanced waiting area with a large LED TV, free Coffee, a lounge sofa, free Wi-Fi and so on.

Offer Packages: Offering packages for interior and exterior cleaning can attract customers more. Instead of making a list of the individual services and adding on 1 thing after another, create different packages in all price ranges.

The car wash business can have many ups and downs. Many people will try to change their mind to switch or invest in a car dealership instead. Owning your own business can be very fulfilling and contented. The very notion of owning a car wash franchisee and then taking it forward into the future can be more profitable.

To know more about the car wash business or franchisee; Call: 80-100-44000 or Visit: https://www.exppresscarwash.com.