If a car wash business is the only one in the area, chances are that it attracts a fair amount of business on its own. However, most carwash owners aren’t lucky enough to be without competition; and as the number of franchise locations increase, so too will the need for independent carwashes to up their efforts to stay ahead in the cutthroat market.
The type of car wash you choose to open will impact
the amount of money you’ll need to start your business, how much it will cost
you to operate and how much you will charge per wash. If your operation is
going to involve washing automobiles by hand, your start-up costs will be lower
then they would be for an automated car wash, but your ongoing labor costs
will usually be higher. If you’re going to open an automated car wash franchise,
you’ll be able to wash more cars per hour without having to have many people on
your payroll, but you’ll normally have to replace your equipment every ten
years, or more often if it’s not maintained properly.
Low-cost Marketing Ideas for a Car Wash
- Create
a loyalty program: Punch cards are one of the best options, simply because they
enable you to give new customers a head start on the path to their free wash.
- Get
active on social media: To get the most out of your car detailing business
efforts, focus on sites with a general audience, like Facebook, Twitter and
Pinterest. Share your blogs and also general posts.
- Get
listed in local calendars: It’s free to get listed in many directories, so take
advantage of this. If you only focus on one to start with, make it Google.
- Be
active in your community: While it may seem like an expensive venture, you’re
basically paying for goodwill. Positive feelings about your business become
deep-seated in the minds of consumers, and they’re likely to return to your
business long after the charity event.
- Start
a blog: Teach customers how to care for their vehicles, give an auto product
reviews, and provide interesting titbits about cars and recalls. A great
example of how an effective blog can be utilized to expand your content can be
seen on this website for an auto body shop.
- Create
a website: There a dozen of free or low-cost hosting and design services, which
make it easy to put together a professional site in minutes.
Many car wash business owners have reported that the online world has spread beyond and can help lure in customers and keep them
engaged through social media posts and videos of car detailing and
coatings. Even a car wash franchise can reach new heights with these simple
tips.
To enquire more or book a car wash franchise: Visit us at
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