Customer reviews matter the most in the car wash business

A positive customer experience brings your customers back to your car wash for the next time and many more to come. Of course, quality and price play a particularly important role, but this is closely followed in terms of importance for the customer by the positive customer experience. Accordingly, you should ensure that your customers feel comfortable at all times when they visit your car wash.

Some people are not yet familiar with car washes and do not dare to use them without help. There should be a contact person available for them at all times. You can train a person to offer polite advice as soon as a customer starts looking around.

 In this way you relieve the customer of the unpleasant feeling of helplessness, they feel in good hands with you. If you operate an unmanned car wash, you should definitely provide a contact phone number and this should be immediately visible to everyone. In this way you can give the customer a reassuring feeling, as they have the opportunity to make contact.

Tips to Progress your Car Wash Business

Make sure you have good signage:

When a customer comes to you for the first time, they should not unintentionally drive past the entrance because they didn't spot your car wash business.

This can happen especially on densely built-up streets with tall houses, where the car wash is often only visible when the customer is already at the right point with their car to turn off but dense traffic no longer allow them to brake.

So, get permission from your local authority to put up signs on the side of the road to guide customers to your station. And signs with arrows can also be helpful on the actual premises.

User-friendly Info:

Your customers want to have their car washed after work. So, they would quickly look on the Internet to see if your car wash business is still open. This information is important, it should be found along with the price list in a prominent place both on your website and on your Facebook page. Anyone who doesn't know your wash yet and would like to try it out, will find the easy access to the information they need convenient.

Transparency and practical prices:

The information about your prices should not only be published on the Internet but should also be clearly visible in the outside area of your car wash and at the counter. This way customers know exactly what they will pay and there are no unpleasant surprises.

Promotions with discounts for certain wash programs or periods are best announced in a clearly visible manner. This gives customers the feeling that they can always rely on you.

When it comes to pricing, it is important that you are guided by the competition and do not charge much higher sums, unless you highlight the benefits of your car wash in such a way that everyone can see and understand them. In an age of complete price transparency, it is easy for customers to compare prices, and too high prices for no apparent reason cause them to migrate to the competition.

To know more about the car wash business or apply for a franchise: Call us at 80-100-44000 or visit us at https://www.exppresscarwash.com/.